midwayfairs
+965 2246 2881
info@midwayfairs.com
Sponsors
Exhibitors

Beauty & Wellbeing Forum

April 8 – 12, 2025
Kuwait International Fairgrounds

Past Events

IDEJ October 2024
IDEJ March 2024
IDEJ October 2023
IDEJ May 2023
IDEJ February 2023
IDEJ September 2022

Midway for Fairs

Where Innovation Meets Excellence: Leading Exhibitions & Forums in Kuwait
Upcoming Event: Beauty & Wellbeing Forum | Kuwait Edition 2025
April 8 – 12, 2025 | Kuwait International Fairgrounds
Learn More

Company History

Founded in 2004 as part of the Jewel Box family, Midway for Fairs specializes in creating premium exhibition experiences that bring international products and culture to the Gulf region. As a sister company to the International Diamond Exhibition for Jewellery (IDEJ), Midway has established itself as a leading organizer of high-profile events across the GCC, with a particular focus on exhibitions that celebrate craftsmanship, cultural exchange, and luxury.

Vision

To become a premier event organizer in the GCC, bringing together cultures and industries through curated exhibitions that emphasize quality, craftsmanship, and meaningful connections.

Mission

We create world-class events that bridge international markets with the Gulf region, offering unique opportunities for cultural and commercial exchange. Through our exhibitions, we aim to connect businesses with new audiences, foster collaborations, and celebrate the artistry of diverse global communities.

Milestones and Achievements

1988

Jewel Box is founded by Lebanese businessman and jeweler Wasim Ezzo, introducing high-quality diamonds and gold jewelry to the Kuwaiti market through Layan Jewellery.

1997

Jewel Box establishes itself as the parent company for multiple brands, including the creation of IDEJ, positioning itself as a premier force in luxury jewelry exhibitions.

2000

IDEJ holds its first diamond exhibition in Kuwait’s Free Trade Zone, attracting international jewelers and allowing them to showcase their collections in the local market.

2004

Midway for Fairs is founded, expanding Jewel Box’s mission to include event management and international exhibitions.

2007 - 2009

Organized the International Diamond Exhibitions in Riyadh and Jeddah, held twice a year, providing a valuable platform for global jewelers to connect with the Saudi market.

March 2007

Hosted the “Made in India” exhibition in Kuwait, featuring a diverse selection of Indian handicrafts and artisanal items, inaugurated by the Indian ambassador and marking an important cultural exchange.

2014

IDEJ showroom relocates to Olympia Mall in Kuwait, offering a curated selection from prominent jewelers and expanding the brand’s retail presence.

2016 - Present

IDEJ increases the frequency of its exhibitions to four times per year, providing customers with access to exclusive collections of diamonds and gold, along with timeless jewelry pieces.

Our Connection with Jewel Box and IDEJ

Midway for Fairs operates under the umbrella of Jewel Box, a parent company renowned for its commitment to excellence in luxury and cultural exhibitions. Alongside IDEJ, which focuses on quarterly diamond and jewelry showcases, Midway broadens Jewel Box’s reach, bringing a variety of industries—from handcrafted goods to high-end jewelry—closer to GCC audiences. Together, Midway, IDEJ, and Jewel Box continue to set the standard for exclusive and impactful exhibitions in the region.

Check out IDEJ

International Reach

Midway for Fairs connects global exhibitors and partners, enhancing local exposure and international collaborations. Our partnerships with renowned organizations like HHEC and MMTC bring global expertise and a diverse range of exhibitors to Kuwait.

Client Testimonials

Our reputation is built on the trust and positive experiences of our partners, exhibitors, and attendees. Hear from those who have collaborated with Midway for Fairs and the impact it has made on their brands and businesses.

Renée Jewellers

Midway’s ability to understand our goals and seamlessly integrate our vision into their events has significantly enhanced our brand presence in Kuwait.

Full Testimonial
Partnering with Midway for Fairs has been an enriching experience for Renée Jewellery. Their team demonstrates an exceptional level of professionalism, strategic insight, and dedication to achieving excellence. Midway’s ability to understand our goals and seamlessly integrate our vision into their events has significantly enhanced our brand presence in Kuwait. Their meticulous planning, creative approach, and commitment to delivering impactful results have been instrumental in helping us reach our audience effectively. We look forward to a continued successful partnership and many more opportunities to work together.
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SNS Jewellery

Each time I land in Kuwait, it feels like I’m coming home—and I owe that feeling to Mr. Wasim. His professionalism and warmth, both on a personal and professional level, are unmatched.

Full Testimonial
I first came to Kuwait in 2000 to participate in a jewelry show as an exhibitor. The country was unfamiliar to me at the time, and I felt a bit uneasy. However, Mr. Wasim Ezzo, the Show Organizer, immediately put me at ease and took exceptional care of us throughout the event. He is not only a decent person but also an outstanding organizer. Since then, I’ve returned to Kuwait almost every quarter, and this may well be my 100th visit. Each time I land in Kuwait, it feels like I’m coming home—and I owe that feeling to Mr. Wasim. His professionalism and warmth, both on a personal and professional level, are unmatched. Thank you so much, Mr. Wasim. And the whole team of Midway for Fairs.
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Alzaan Fine Jewellery

Thanks to their hard work, our exhibitions were not only successful but also left a lasting impression on our customers. I always look forward to coordinating with them in the future.

Full Testimonial
I had the pleasure of working with “Midway for Fairs” for exhibitions, and I recommend them highly. Their exceptional attention to detail, creativity, and organizational skills made the entire process seamless. They always go above and beyond to ensure everything runs smoothly, from initial planning to execution. Thanks to their hard work, our exhibitions were not only successful but also left a lasting impression on our customers. I always look forward to coordinating with them in the future.
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Creative Overseas

Your support and advice has grown our business in Kuwait. We look forward to carrying on this relationship and wish you success in all your future ventures.

Full Testimonial
It has been a pleasure working with your establishment. Your support and advice has grown our business in Kuwait. We look forward to carrying on this relationship and wish you success in all your future ventures. Good luck . Team Creative Overseas.
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Riwaayat

Their dedication to making each event a success reflects in the results we achieve together. We look forward to many more successful partnerships in the future.

Full Testimonial
Collaborating with Midway for Fairs has been a truly positive experience. Their team consistently brings professionalism, creativity, and a meticulous attention to detail to every aspect of the event process. Working with Midway has not only been smooth and efficient but also impactful for our business. Their dedication to making each event a success reflects in the results we achieve together. We look forward to many more successful partnerships in the future.
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R&M Jewellers

Our collaboration with their team has consistently surpassed our expectations, showcasing a level of professionalism, creativity, and dedication that has truly set them apart in the industry.

Full Testimonial
Working with Midway for Fairs has been an exceptional experience over the years. Our collaboration with their team has consistently surpassed our expectations, showcasing a level of professionalism, creativity, and dedication that has truly set them apart in the industry. Every event organized by Midway for Fairs has not only been meticulously planned but also executed with precision, leaving a lasting impression on our audience and contributing significantly to our brand’s growth. Midway for Fairs understands the unique needs of our business, tailoring each experience to align with our objectives while always bringing fresh and innovative ideas to the table. Their commitment to excellence, attention to detail, and deep industry knowledge have made them an invaluable partner, and we look forward to many more successful years of working together. We wholeheartedly recommend Midway for Fairs to anyone seeking a trusted and impactful event partner.
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Kamyen

From the initial stages of planning to the final execution, Midway for Fairs consistently exceeds expectations. We highly recommend them to anyone seeking a top-tier event experience.

Full Testimonial
Working with Midway for Fairs has been an incredibly rewarding experience. Their team’s dedication, expertise, and attention to detail make each event not only successful but truly memorable. From the initial stages of planning to the final execution, Midway for Fairs consistently exceeds expectations. Their support has been essential to our growth, and we look forward to continuing this fruitful partnership. We highly recommend them to anyone seeking a top-tier event experience.
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